Scenting for Banks

Customer retention

Customers can easily access information about product offerings and brand advantages online, causing them to consider switching banking providers more frequently than in the past, which means financial and banking institutions are in constant competition with one another to win and retain business. An improved customer experience is a powerful way of retaining customers, and brands are using scenting as one method to improve customer satisfaction and heighten the level of customer care.

Adding a fragrance to bank branches can create a relaxing atmosphere for anxious customers or create a more pleasant environment for those that may perceive the banking experience to be stressful or dull. If clients are more relaxed and comfortable, they will have a more positive experience with your brand, resulting in higher customer retention.

Waiting in long lines can be frustrating and result in a negative experience for customers. Research shows scented environments have increased levels of customer satisfaction and are are perceived more favorably by clients.

Fragrance Fact

“Scenting retail environments improves customers evaluation and customers perceived they were in the store for a shorter timeframe”

(Spangenberg et al. 1996)

Corporate Scenting Benefits

A corporate fragrance has many benefits. Not only does the fragrance allow the brand to connect with customers on a more personal, emotional level than traditional marketing, it also results in stronger brand recognition relating to a customer’s experience with your brand. This is increasingly important for banks as we move into the age of online banking. The need to visit a branch is decreasing, so for the limited times your clients do visit, you want to ensure a more personal and memorable experience.

Having been voted ‘The most respectable enterprise in China’, China Merchants Bank sets itself apart from the competition through a strong focus on innovation, quality service, and advanced technologies. Thanks to the power of scent, China Merchants Bank is now able to connect to their customers on a much deeper level. Air Aroma and China Merchant Bank have teamed up to developed two exclusive signature fragrances. Both signature fragrances create a lasting impression to achieve total customer satisfaction.