Barry's

Barry's Signature Fragrance

Barry’s Bootcamp is known for being at the forefront of fitness innovation with unique high-intensity workouts focusing on a combination of cardio and strength training. Their motivative instructors, energetic music anthems and dimmed red-light atmosphere immerses members into the ultimate gym experience.

Diffused throughout the studio, Air Aroma have created a signature scent with Barry’s to enhance the feeling of achieving the most beneficial workout for their members.

Designed to capture the attention of all members as soon as they walk in the door, the Barry’s Bootcamp scent has green and cool notes of mint, rosemary and pine, contrasted with fresh and warm characteristics of cedarwood, jasmine, and tonka bean creating an uplifting energy in a more ambient and inviting workout atmosphere.

Barry's Knows the Scent Benefits

The right scent can improve the mood of a space by 40%, and mint fragrance has been proven to increase fitness performance and endurance by 50%. Mint stimulates the trigeminal nerve and reticular activating system, which contributes to feelings of alertness. Getting and staying motivated, alert, and present is important during a Barry’s workout, and the Barry’s scent creates that added boost that not only elevates the environment, but stimulates those in the experience.

When an ideal workout is constructed in a particular way, clients are much more likely to have a positive experience with their workout and the brand, and therefore more likely to return and repeat these experiences.  Scent helps visitors get the best overall impression of a brand and a space, as it creates the strongest memory link. A signature scent fuses with the design, sound and feel of a space to create the perceived feel of the brand; all of these details are necessary in creating a positive consumer experience.