Koio Signature Scent

Koio is a luxury sneaker brand that fuses world-class craftsmanship with socially responsible manufacturing. The brand’s philosophy centers around combining Italian craftsmanship with contemporary, minimalist designs that are both stylish and versatile. Handcrafted in Italy, Koio sneakers use premium materials such as full-grain leather, suede, and other high-end textiles, focusing on sustainability and ethical production.

To create a unique scent identity, Koio partnered with Air Aroma for a sophisticated custom scent that reflects Koio’s product design, store aesthetics and brand values. Koio stores take a minimalist aesthetic approach with thoughtful Italian inspired cues such as the olive trees inside reminiscent of the Tuscan country side. The scent enhances the in-store retail experience for an added touch of emotion and luxury.

The Koio signature fragrance is comprised of Italian Peppermint, Lemon, Oakmoss, Olive Tree Leaves with woody notes of Cypress, the emblematic tree of Tuscany. Diffused at Koio retail stores the scent reinforces Koio’s vision for brand consistency, ensuring retail touch-points have a uniform and unforgettable experience.

“The custom scent that we developed with Air Aroma has massively upgraded our brand experience. Customers come into our stores and immediately feel transported to the Italian countryside, the origin of our sneakers. The Air Aroma team skillfully translated our dream ingredients – a variety of Italian herbal notes – into a Koio fragrance.”

Koio Signature Scent
Koio Signature Store Scent

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