Air Aroma, the world’s premier scent marketing company, is proud to announce the expansion of its relationship with IHG Hotels & Resorts, with new partnerships for Hotel Indigo and Crowne Plaza brands. Known for crafting unique, signature scents that embody the identity of luxury hotels and brands across the globe, Air Aroma continues to assert its global expertise in delivering custom scent solutions tailored to specific brand narratives.
A Partnership Built on Expertise and Innovation
This expanded collaboration with IHG Hotels highlights Air Aroma’s global prowess as a trusted partner in the hospitality industry. Through the creation of bespoke fragrance profiles, Air Aroma has successfully infused sensory branding into these distinctive hotel brands, helping them create immersive guest experiences.
Hotel Indigo, renowned for its vibrant and dynamic atmosphere, celebrates the spirit of its surrounding neighborhood in every location. Air Aroma has crafted a custom scent “Curiosity” that mirrors this narrative, blending local inspiration with sophistication, adding an olfactory layer to Hotel Indigo’s immersive experience. Bright and confident, the illuminating aroma opens with citrus notes of grapefruit, lime, and tangerine for a cheerful first impression. A vibrant spice with nuances of rose and berry; pink peppercorn imbues confidence with an unexpected hint of playfulness, while a strikingly beautiful texture is unearthed in the base note of tonka bean. Each hotel now features a carefully developed fragrance that enhances the sense of discovery and cultural storytelling that is central to the Hotel Indigo brand identity.
Crowne Plaza Hotels are synonymous with seamless business travel, modern elegance, and relaxation. Air Aroma’s signature scent for Crowne Plaza “Black Tea & Bergamot” strikes the perfect balance between revitalizing freshness and calm sophistication, designed to energize guests while also promoting a sense of well-being. Bergamot and rosebuds offer a touch of sweetness and elegance. Combined with soothing black tea leaves, warm amber, and comforting cedarwood, the result is a fragrance that’s both uplifting and comforting with a nod to possibility. The fragrance captures the essence of Crowne Plaza’s commitment to being a haven for productivity and comfort, making every guest’s stay more memorable.
Elevating the Guest Experience with Signature Scenting
Air Aroma’s advanced scent diffusion technology will be seamlessly integrated throughout the public spaces and lobbies in both Hotel Indigo and Crowne Plaza hotels, ensuring that the fragrances complement the design elements of each property while remaining subtle and inviting. By partnering with IHG to roll out signature scents across their properties, Air Aroma continues to demonstrate its ability to meet the unique needs of high-profile hospitality brands on a global scale.
“Our collaboration with IHG Hotels further solidifies Air Aroma’s position as a global leader in scent marketing,” said Alan van Roemburg, CEO at Air Aroma. “We take great pride in designing and delivering high-quality, bespoke fragrances that reflect the ethos of each brand. The partnerships with Hotel Indigo and Crowne Plaza are a testament to the power of sensory branding and its ability to transform guest experiences in ways that go beyond visual design.”