We’re thrilled to share that Air Aroma has been featured in Harper’s Bazaar‘s latest article, “Why Your Favorite Hotels Smell So Good,” which explores the powerful role of scent in luxury hospitality. We’re proud to be a lead in the conversation around this fascinating and evocative tool used by hotels around the world.
In the article, journalist Tiffany Dodson Davis takes readers inside the world of hotel scenting, where fragrances tell a story, evoke emotion, and build brand identity. As pioneers in the world of scent branding, we were honored to contribute our perspective on how fragrance is redefining luxury hotel environments. Davis shares,
“Scent marketing company Air Aroma understands this concept better than most, having developed signature fragrances for buzzy establishments like the Four Seasons, Ritz-Carlton, Waldorf Astoria Beverly Hills, and the Standard Hotels over the past 27 years.”
We’ve long believed that scent is a subtle but transformative aspect of the guest journey. From boutique hotels to global hospitality brands, our mission is to translate the essence of each brand into a signature scent that speaks volumes without saying a word. That’s why some of the world’s most iconic hotels partner with us to craft signature scents that immerse guests from the moment they arrive.
“We create a scent logo for a brand, one that is instantly recognizable and memorable, says Alan van Roemburg, CEO of Air Aroma. “That scent logo becomes a powerful tool to increase brand loyalty.”
This concept of a scent logo, or olfactive identity, has become a cornerstone of luxury environments. Hoteliers understand its importance amongst coordinating design elements to achieve a cohesive brand message. Davis writes,
“A major appeal of personalized hotel scents is about more than just the aesthetic value they add to their respective spaces. These custom blends also provide guests with an immersive and full-circle hospitality experience while giving establishments another avenue to communicate their identities with the public.”
Thank you to Harper’s Bazaar for spotlighting the power of scent in luxury hospitality and the work we do at Air Aroma. We’re honored to share this story with our clients, collaborators, and fragrance lovers around the world, and proud to have our work recognized in one of the industry’s most iconic publications.
Read the full feature on Harper’s Bazaar.