Implementing a scent helps set the tone for a space. In a working environment, a scented space creates a shift in dynamics and allows one to shift their identity into working mode. A signature scent is a reminder of a place, a consistent aspect of design that communicates in a subtle, but effective manner.
Hub Australia, Australia’s largest privately-owned flexible workspace operator with sixteen locations, prioritizes the “vibe” of their spaces with plentiful indoor plants, natural light, and a signature scent. The intention is to help people love where they work, so they take cozy elements from home like being dog friendly and having relaxation and parent spaces, mixed with high end elements from hospitality and retail environments, like chic cafes and outdoor terraces to create premium working environments for their members and guests. The Hub signature scent helps reinforce the brand across its national locations while also providing a sense of arrival. This element is useful in building an engaging space where workers want to return to.
Its 6000+ members get to experience a subtle but influential piece of the beautifully designed workspaces. Hub Australia partnered with Air Aroma in creating a fragrance that’s synonymous with its premium coworking spaces, including a blend of fig tree leaves, jasmine, cardamom, rosewood, and cedarwood; a complex blend of uplifting, sophisticated, and modern scent notes. The natural sweetness of jasmine is softened by an herbal spice in cardamom, while the warm woody base notes of rosewood and cedarwood keep the scent fresh and dry. It’s a scent that reflects the effortless sophistication of Australian culture.
With community in mind and purpose-designed workspaces in convenient urban locations, Hub Australia attracts entrepreneurs, teams, and small businesses to conduct business in vibrant, welcoming spaces. They aim to redefine the workspace experience for the next generation of tech-savvy, health-conscious, and modern-thinking professionals. The Hub Australia scent has become an integral part of this experience.
Learn more about scenting in the workplace and how this can benefit your business. Contact us to learn more and consult with our scent experts for a personalized business scent.