Scent Marketing News - Blog - Air Aroma Australia

Riad Botanica Fuses Australian Art Deco with Moroccan Design in Marrakech

A Tranquil Retreat with a Harmonizing Scent Riad Botanica in Marrakesh is a luxurious, tranquil retreat located in the heart of the Medina with an intimate feel of a guest house. The riad blends Moroccan charm...

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The Fragrance Wheel: A Guide to Identifying Scents

Understanding Fragrance: A Valuable Skill The ability to discern and appreciate various fragrances is a learned skill and one that anybody can practice to enrich their sensory skills or better comprehend fragrances. Although not strictly mathematical,...

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Redefining the Workspace Experience: Hub Australia Scent

Implementing a scent helps set the tone for a space. In a working environment, a scented space creates a shift in dynamics and allows one to shift their identity into working mode. A signature scent is...

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What Is Scent Marketing?

Creating a Memorable Brand Experience Imagine walking into a luxurious hotel lobby where a subtle, captivating aroma instantly makes you feel at ease. Or strolling through a retail store, where the scent of fresh citrus energizes...

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The Scent of Hyatt Hotels

One of the fastest-growing major hotel companies worldwide, Hyatt Hotels encompasses an impressive portfolio of hotel brands that offer luxurious accommodations and extraordinary service. Hyatt strives to create unforgettable moments for their guests, so they understand...

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The Sapphire Dinner 2024 Scented by Air Aroma

Air Aroma & The Sapphire Project Air Aroma was honoured to be the official scent journey partner for The Sapphire Dinner 2024, which was held June 20th to highlight the importance of ocean conservation. Attendees included...

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Air Aroma at Melbourne Design Week & Morris Moor

Air Aroma was delighted to take part in a tour and panel discussion at Melbourne Design Week last week at Morris Moor, highlighting the benefits of adaptive reuse, sustainability, architecture, and how scent can uplift interior spaces....

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Air Aroma Scents Carla Zampatti Fashion Show Opening Australia Fashion Week

Air Aroma provided an exclusive scent for Carla Zampatti Resort ’25 collection fashion show, closing night one as part of Australia Fashion Week, which is Australia’s biggest global fashion platform and the largest most influential fashion...

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7 Scents for Focus, Productivity and Concentration

The Best Scents Proven to Enhance Focus Diffusing scents can have many purposes: encouraging relaxation, boosting energy, and increasing productivity and concentration. Whether used for personal purposes at home, diffused in a retail environment, or utilized...

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Using Scent in the Workplace

Why Use Scent in the Workplace? Physical working environments have a significant impact on productivity. As many corporate workers have experienced with the global shift towards working from home during the pandemic, dealing with displacement from...

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