The Star Casino

The Star Casino Scent

The Star casino brand is synonymous with premium entertainment and luxury experiences in Australia, catering to both local and international clientele. Prevalent destinations for concerts, theatre, and immersive experiences, The Star includes leading entertainment venues with bustling nightlife and social prominence. Air Aroma designed The Star signature scents to create memorable brand experiences that reflect the luxe and vibrant allure of the entertainment and hospitality brand.

Exceptional properties including The Star Gold Coast,  The Star Sydney and The Star Brisbane use a signature scent as part of their overall branding strategy, diffusing ambient fragrance through advanced scent diffusers like the HVAC connected Ecoscent and the stand-alone Aroscent. Fragrance is dispersed as a fine particle micro mist at intermittent times throughout the day, creating a consistent and precisely measured scent coverage. The signature scent joins the tapestry of interior design that communicates the brand identity: lavish, exciting, and vibrant.

Freshly floral and opulent, The Star signature scent was designed exclusively for the brand and enjoyed in The Star Sydney and The Star Grand Hotel, residences, and casinos. Enticing florals of water lily and honeysuckle energize with zesty mandarin, layered with a smooth silky note of vanilla. It’s designed for indulgence in immersive experiences, where every corner is created to captivate and entertain. Integrated into The Darling Hotel, which also has its own signature scent, The Star Sydney shines brightly as a beacon of entertainment and luxury.

In collaboration with The Star and the Queen’s Wharf design team, Air Aroma designed a bespoke signature scent for The Star Brisbane that celebrates the new precinct’s biophilic design. Sophisticated and refreshing with notes of lemon blossom, white tea and blonde woods, the scent was created to ensure visitors felt warmly welcomed and with a sense of ease for a long-lasting impression. The Star Casino brand is synonymous with premium entertainment and luxury experiences in Australia, with scents to match.

The power of scent is distinct in its ability to remain; guests encounter the Star signature scent and it naturally becomes part of the memory of the brand experience, fully connecting the senses for a more realized recollection.