Scent Marketing News - Blog - Air Aroma

The Enchanting Allure of Sandalwood Fragrance

Within the category of woody fragrances, there are few scents as rich and enchanting as sandalwood. Often associated with the serene beauty of ancient forests and sacred rituals, sandalwood fragrance offers a transformative experience, evoking a...

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The 5 Best Air Aroma Gifts for the Holidays

Giving the gift of scent is a profound way to create lasting impressions and cherished memories. Air Aroma’s curated holiday gift selection offers something special for everyone, blending luxury and function. Choose from high-powered diffusers for...

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Scenting Hilton Hotels

The Power of Signature Scenting in Hilton Hotels In the world of luxury hospitality, every detail matters. From the design of a space to the lighting and décor, each element contributes to the overall guest experience....

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Air Aroma Expands Partnership with IHG Hotels, Enhancing Scent Marketing for Hotel Indigo and Crowne Plaza Brands

Air Aroma, the world’s premier scent marketing company, is proud to announce the expansion of its relationship with IHG Hotels & Resorts, with new partnerships for Hotel Indigo and Crowne Plaza brands. Known for crafting unique, signature scents that embody...

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Condé Nast Traveler’s 2024 Readers’ Choice Awards Winners Choose Air Aroma for Scenting

Every year, Conde Nast Traveler’s Readers’ Choice Awards celebrate the world’s best hotels, spotlighting destinations that offer extraordinary experiences and unforgettable stays, voted by the readers. We’re thrilled to announce that several of Air Aroma’s clients, who...

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‘50 Best’ Announces 2024 Winners: Top Hotels with Signature Scents

‘50 Best’ Hotels List Features Air Aroma Clients The World’s 50 Best Hotels 2024 list was released last week, a highly anticipated recognition of the top luxury hotels worldwide with properties selected by a global panel...

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Business Insider Features Air Aroma In Article About Luxury Hotels

Signature Scent a Distinguishing Factor in Luxury, Five-star Hotels We’re thrilled about a recent article where Business Insider features Air Aroma; “I stayed in 5-star hotels for the first time after years of booking cheap Airbnbs....

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Air Aroma Launches Signature Scents for Holiday Inn & Holiday Inn Express

As the world’s most recognized and trusted hotel brand with a history dating back to 1952, Holiday Inn provides reliable, convenient, and friendly accommodation around the globe. IHG, one of the most respected hotel brands globally...

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What Is Scent Marketing?

Creating a Memorable Brand Experience Imagine walking into a luxurious hotel lobby where a subtle, captivating aroma instantly makes you feel at ease. Or strolling through a retail store, where the scent of fresh citrus energizes...

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The Fragrance Wheel: A Guide to Identifying Scents

Understanding Fragrance: A Valuable Skill The ability to discern and appreciate various fragrances is a learned skill and one that anybody can practice to enrich their sensory skills or better comprehend fragrances. Although not strictly mathematical,...

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