‘50 Best’ Hotels List Features Air Aroma Clients
The World’s 50 Best Hotels 2024 list was released last week, a highly anticipated recognition of the top luxury hotels worldwide with properties selected by a global panel of travel experts. Hoteliers from across six continents gathered at London’s historic Guildhall for the second annual awards ceremony, where the latest list of vibrant destinations was unveiled, celebrating everything from bustling city escapes to remote, exotic getaways. Congratulations to all of the hotels on the list! We are especially proud to be working with a number of exquisite properties mentioned who embrace signature scenting as part of their overall branding strategy. Air Aroma is pleased to provide hotel scents that capture the essence of a brand and create positive memories for luxury brands worldwide. Read below about some of the winners on the coveted list and their signature scents by Air Aroma.
Capella Bangkok Comes in at #1
Earning the number one spot in 2024, Capella Bangkok is recognized for its riverfront location and exceptional Thai hospitality. Referred to as “a calming riverside oasis” and “a masterclass in serenity and calm, from the neutral-toned, clean-lined, Japan-esque design to the brilliant and seemingly semi-psychic service that anticipates your every waking need,” it’s easy to see why this property won the top spot (also giving it The Best Hotel in Asia 2024 title). Opened in 2020, Capella Bangkok blends contemporary style with the grace of a grand estate while maintaining the intimate feel of a boutique hotel. Nestled within lush gardens, its striking multi-tiered design ensures all 101 rooms offer water views. The riverside villas and suites also feature private pools, adding an extra layer of luxury. The hotel’s director of sales and marketing, Josephine Ping, shared: “We focus on giving guests a true Thai experience. It’s a great reward for everyone and their hard work. Our location is truly unique, local, authentic with a sense of place on the ‘River of Kings.’”
Another one of Capella’s locations also earned a spot on the list; Capella Singapore at number 33. Capella, an award-winning brand which is celebrated for its dedication to excellence, worked with Air Aroma to develop a unique scent that elevates each property and beautifully communicates the elegance of the brand. Through their meticulously curated signature scent, the Capella experience resonates deeply with guests. This attention to detail and dedication to creating unforgettable experiences solidifies Capella’s position as a leader in luxury hospitality.
The Lana Dubai
Opening its doors in February 2024, The Lana Dubai came in at number 23, offering quiet luxury in a city synonymous with a flashier atmosphere. As the first Dorchester Collection hotel to open in the Middle East, The Lana perfectly blends timeless elegance with a storied legacy of luxury, combining it with the modern glamour and opulence that define Dubai. Imbued with soft pinks and whites throughout the interior, and dual towers that glisten in the light on the exterior, there’s an understated elegance that’s echoed in the hotel’s signature scent. The Lana scent by Air Aroma, an elevated citrus floral fragrance that echoes the weightlessness of the waterfront structure, is unique amongst stronger, heavier scents more common in the Dubai region. The impact of the Lana scent is delicately balanced to create a palpable feel of magnificence, connecting with guests on a sensory and emotional level. It’s an impressive feat to earn accolades in the same year of opening, and these accolades highlight Dubai’s rise as a premier global luxury destination and the esteem of The Dorchester brand.
The Calile Hotel
One of only two Australian locations mentioned in the 50 Best list, and earning The Best Hotel in Oceania, The Calile Hotel came in at number 25, lauded for its “laid-back, sun-soaked, chic Aussie hospitality.” The Calile serves as the centerpiece of Brisbane’s chic James Street precinct, a green oasis in the city’s heart. The hotel draws inspiration from the modernist aesthetics of Miami and Palm Springs, while also incorporating touches of 1960s Australian design. Its color palette is soft and pastel, featuring shades of peach, rose, and pistachio. The focal point is the pool deck, adorned with sage green umbrellas, cabanas, and a 30-meter pool where the hotel’s name gleams in gold tiles, embodying the laid-back, barefoot luxury The Calile is known for. The Calile co-owner Catherine Malouf, who attended the London ceremony, said: “To have been selected two years in a row marks a significant affirmation of The Calile’s place on the global hotel industry stage. This is a win for our team, our collaborators, our loyal guests and a win for Brisbane as a destination, and we are humbled to again represent Australia and be recognised as leading in the Oceania region.” The Calile Hotel collaborated with Air Aroma to create a signature scent that complements and enhances the hotel’s timeless elegance and striking design. Centered around a fresh accord, the fragrance embodies luxury, warmth, and invigoration. The Calile sells candles in their signature scent for guests to take home and relive their experience through the senses.
The World’s 50 Best Hotels list is curated by the World’s 50 Best Hotels Academy, an esteemed group of over 580 independent experts, guided by nine Academy Chairs who are leaders in the hospitality industry. These voters are chosen for their deep knowledge of the global hotel landscape, encompassing hoteliers, travel journalists, educators, and seasoned luxury travelers. Any hotel around the world can be nominated, with no specific criteria or requirements to meet for consideration. Importantly, the awards are not influenced by financial contributions, as hotels do not need to pay to be nominated or participate in the process.