Signature Scent a Distinguishing Factor in Luxury, Five-star Hotels
We’re thrilled about a recent article where Business Insider features Air Aroma; “I stayed in 5-star hotels for the first time after years of booking cheap Airbnbs. Here are 15 things that surprised me.”
The author described her experiences staying at five-star resorts and all the bonuses and amenities that came with an experience centered stay versus just accommodation. This included prime locations, exceptional and personalized customer service, and signature scents. We’re proud to see Air Aroma recognized for luxury five-star hotel scenting, including our signature scents for The Darling Hotel and Fairmont Chateau Lake Louise. It’s powerful to read about the positive and lingering effect a signature scent can have on a guest. The signature scents were moving, memorable, and elevated the overall brand impression.
“Now, when I step into any hotel lobby, I immediately sniff in hopes of discovering a welcoming, unique scent”
The author explained, “I learned that luxury hotels often have a scent that is unique to their brand. When my friend and I stepped into the Fairmont Lake Louise, we were hit with a woodsy, flowery smell. Initially, we assumed it was a waft of perfume from another guest. But after adventuring outside and returning to the lobby hours later, the delightful smell remained.
Nearly a year later when I stepped into The Darling, I was once again enamored by a scent. This time it was sweet orange, grapefruit zest, rose, green tea, honey, and cedarwood. The hotel pumps the signature smell through Air Aroma diffusion technology.
Before staying in five-star hotels, I never questioned a lobby’s smell, unless it was musty or damp. Now, when I step into any hotel lobby, I immediately sniff in hopes of discovering a welcoming, unique scent.”
Thank you for featuring Air Aroma, Business Insider! The piece captured the essence of what we aim to achieve in the industry, and it’s always encouraging to see our efforts resonate with such clarity. Read the full article here, but note the content is premium and requires a subscription.