As the world’s most recognized and trusted hotel brand with a history dating back to 1952, Holiday Inn provides reliable, convenient, and friendly accommodation around the globe. IHG, one of the most respected hotel brands globally and industry leaders entrusted Air Aroma as a preferred scent supplier to design Holiday Inn signature scents for the Holiday Inn and Holiday Inn Express brands, part of IHG’s Essentials collection.
Holiday Inn Scent
The Holiday Inn scent aims to encapsulate the brand’s joyful and positive personality, capturing a sincerity that creates warm memories for guests of every kind – families, business travellers, and road trippers. Echoing the iconic bright green of Holiday Inn’s “H”, the uplifting scent aptly named “Bright Sunshine” features fresh, citrus, and green notes, including Green Apple and Bamboo. The vibrancy in the scent reflects the energetic and friendly vibe of the brand, which was recently modernized to include a more sophisticated style and bold look, flexible open spaces that cater to the needs of today’s traveller, a refreshed centralized welcome, and modern exteriors. The hotel signature scent by Air Aroma creates an inviting, memorable experience for guests, whether they’re looking to eat, relax, work, or have fun in one space.
Holiday Inn Express Scent
Holiday Inn Express ensures simple, smart travel essentials and efficient, seamless experiences for guests. The Holiday Inn Express signature scent invigorates with a sense of freshness through notes including Bergamot and Sage. Named “Express Energy”, the scent reflects the sense of flow and purpose that embodies the simple, smart traveller. Facilitating consistency across its thousands of locations, the custom scent makes a clean impression and leaves a positive mark. Diffused at entrances using Air Aroma’s patented diffusers to mark a sense of arrival and comfort, The Holiday Inn Express signature scent blends the familiar with the new.
Air Aroma and IHG
Holiday Inn Express has grown rapidly due to its value proposition, while Holiday Inn remains a strong, established choice for more full-service needs. This differentiation allows IHG to appeal to a wide range of travelers, from those seeking comfort and convenience at an affordable price to those looking for a full-service experience with more amenities.
Air Aroma is thrilled to be partnered with the beloved and trusted Holiday Inn brand, as we continue to bring positive experiences to guests through scent across the globe.
Trusted by IHG, one of the largest and most ubiquitous hospitality brands in the world and a leader in sustainability practices, Air Aroma’s expertise is valued for our global network, discernment in designing fragrances, environmentally friendly scent systems, as well as our tailor made approach to working with clients.