Air Aroma was interviewed in prominent business magazine, Inc.’s latest article, “Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing.”
Inc. Magazine is a well-known American business media company focused on providing information and inspiration to owners and managers of growing private companies. Best known for highlighting trends in technology and innovation, finance, marketing, and growth strategies, and profiles of successful entrepreneurs, Inc. focused on an innovative technique happening in the background of many prominent businesses and tapped Air Aroma for insights into the scent branding world. Looking at the history and development of scent marketing through to today, where we find retail, hotels and major industries using scent as a tool to improve their business, the article focused on the prominence and benefits of this unique method of connecting businesses with their customers. From in-store scenting to scented retail products, Air Aroma offers a comprehensive experience for brands to up-level through the power of scent.
Read excerpts from the article below.
“White tea is the most common, it’s the most universally pleasing,” says Lara Baker, marketing manager at Air Aroma, an almost 30-year-old scent company with distributors in 70 countries. Clients include Louis Vuitton (notes of leather and tobacco, among others), Barry’s Bootcamp (geranium and black pepper), Virgin Voyages (sea lavender), and Canada Goose (amber, white musk).”
“Canada Goose is one we get a ton of inquiries about. There’s this really fresh, mountain air note,” Baker says. Custom scents remain exclusive to brands, so despite inquiries, wannabe copycats can’t get their hands on the fragrance. When designing signature scents, Air Aroma has to remind clients that “it’s really not about someone’s personal preferences. We’re the experts, we’re going to know what’s right for your brand.”
“Post-pandemic, some businesses even used Air Aroma technology to tempt their employees back to the office – the company also installed scents in zoos, aquariums, car showrooms, wedding venues, and private mansions.”
Thank you to Inc. for including us in this insightful piece about scent marketing!