Scent Marketing News - Blog - Page 16 of 24 - Air Aroma

Seven Nightclub Scented by Air Aroma

Air Aroma Australia has partnered with Seven Nightclub to create the first scented nightclub in Australia. Since opening its doors in 1999 Seven Nightclub has been synonymous with the finest dance music and wildest parties. Located...

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Does Scent Make You Spend?

When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...

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Evergreen and Sencha – Air Aroma’s Newest Fragrances

Today, Air Aroma is proud to launch two brand new fragrances to the Air Aroma Range, Sencha and Evergreen. These make the perfect gift when paired with our designer home diffuser, the Aromax. To celebrate the launch...

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Using Scent to Sell Your House

Those looking to sell their homes will have no doubt been told that spring is the best time of year to put your property on the market. Spring is when the sun is shining; flowers are...

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Spring and Autumn Fragrances

In Australia, where the Air Aroma head office is based, spring is in the air! What better way to celebrate the warmer weather and the start of the spring season than with the smell of our...

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Choice Website Features Air Aroma

Consumer watchdog website Choice, this month featured Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers...

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Museum of Modern Art Partners with Air Aroma

During June this year, Rio de Janeiro hosted a United Nations conference on sustainable development known as ‘Rio + 20’. With 193 participant countries, world leaders, along with thousands of other participants, came together with aims...

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Multi-Sensory Marketing Considered Most Effective

Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....

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The Science of Scent with Creativeta

Interested in the science of scent? Check out this insightful video that was put together by Creativeta. Minna Kane explores the history of perfume making and the discovery synthetic molecules used to create scents. Neil Morris,...

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Hilton Hotel Partners with Air Aroma

Positioned perfectly at the gates to the Prague Old Town, Hilton Prague Old Town offers not only a great authentic Czech cultural experience but also one with luxury and special amenities. Hilton Prague Old Town is...

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