Supported by ScentCare Poland, Mentos recently organised a range of dance events in the best clubs in Poland to celebrate the launch of their new chewing gum. Sight, sound, touch, taste and smell worked seamlessly together...
With the launch of the Arodrive™ Premium car diffuser, Air Aroma introduces an entire new category to the car air freshener market. Thanks to a sophisticated diffusion technology in combination with easy-to-use fragrance cartridges, the Arodrive™...
For the second year in a row Air Aroma will feature at the Scent World Conference & Expo. Being held in Las Vegas from November 19-21 and organised by the Scent Marketing Institute, the Scent World...
On the 6th of November, the Internationally Branded Hotels Shanghai in conjunction with Air Aroma organised the 6th IBHS and Air Aroma Charity Golf Tournament 2009. In an effort to raise awareness and money for underprivileged...
Common scents can add to the in-store experience Tuesday, January 27, 2009 Retailers have known for decades that a shopping experience should be a complete experience.This is in particular true in the current climate of uncertainty...
During the month of January, Air Aroma International will feature on Qantas’ inflight entertainment program ‘Talking Business’ which broadcasts on Q Radio. Throughout the 10-minute interview, Air Aroma International discusses what scent marketing is, how scents...
Australian sleepwear designer Peter Alexander recently teamed up with Air Aroma to create a truly multi-sensory shopping experience. Known for turning flannelette pyjamas into a true fashion statement, six of his stores in Australia now use...
From November 8-11, the latest addition to Air Aroma’s extensive product range, the Aroslim, will be part of Guestroom 20X. During the International Hotel/Motel & Restaurant Show in New York, Guestroom 20X will present the latest...
Boutique Hotels & Resorts International (BHR) is the distinguished traveler’s premier source for selected, genuine boutique hotel gems from around the world. Hip or historic, elegantly contemporary or uniquely themed, Boutique’s hotels and resorts are all...
What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely...
