Scent Marketing News - Blog - Page 5 of 24 - Air Aroma

How to Make Your House Smell like a Hotel

Have you ever had an incredible vacation, where once it’s over, you know that it will stick with you for life? We’re talking about the kind that changes your worldview, reminds you of what you love,...

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Olfactory Research: Generating Smells Using Brain Stimulation

New research provides some early insights into the mysterious sense of smell. Scientists have taught mice how to smell an odor entirely through the brain, essentially smelling an odor that does not exist. This study was...

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What Makes up a Fragrance? Scent DNA

As you might know, your first impression doesn’t always tell the whole story. What you smell is not always indicative of the full scope of the fragrance, as fragrances are nuanced compositions of many ingredients. A...

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Giving Back

The arrival and ongoing presence of the Covid-19 pandemic have surely changed our lives forever as we continue to navigate a new normal. Many of us are experiencing fear and anxiety in relation to all the...

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Clearing Out Your Home

Since we are spending more and more time at home, we may have developed a hyper awareness of all the items around us. Maybe it’s easier to notice the little details like color and layers, which...

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Soothe Through Uncertainty

In the midst of a trying time like we are in now, practices that help us feel more grounded and calm to support health are needed more than ever. As the events of this pandemic continue...

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Essential Oils and Wellbeing

Therapeutic properties of essential oils can assist in a range of beneficial effects, like mood elevation and antiseptic action. Many essential oils are antibacterial, antiseptic and antiviral, as they are the result of plants producing defense...

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Queen of Flowers

Perhaps no flower is more well-known and recognized than rose, as it continues to be an expression of love, a symbol of devotion, and an illustration of femininity. From its rich hues and graceful appearance to...

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Scents and Spices

Warm, sensuous, mysterious, exotic sultry; these are all words often used to describe spicy fragrances. There’s definitely a certain je-ne-sais-quoi that exudes from a spicy scent, they’re often alluring and expressive. Spicy notes are part of...

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Forest Aromas

John Muir once said “the clearest way into the Universe is through a forest wilderness.” John Muir was a Scottish-American influential naturalist and conservationist, an early advocate for the preservation of wilderness in the United States. He...

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