The bitter orange tree is one of the most useful for the fragrance industry—every part yields an interesting raw material. The delicate white flowers provide both Orange Blossom and Neroli essential oils, which are among the...
It’s no secret that experiential marketing creates incredible results for businesses, reaching consumers on a personal level, appealing to their emotions and desire for thoughtfully tailored experiences. With a strong increase in experiential marketing campaigns and...
Air Aroma is looking forward to bringing its scent marketing expertise to the 2016 Boutique Design New York (BDNY) trade fair, a trade show and conference for the hospitality and design industry. It’s happening this week,...
One of the most luscious, alluring scents belongs to the widely acclaimed Sandalwood. It is an anciently revered fragrance, particularly in Eastern culture, but has circulated more recently through the West in perfumery. Its uniquely warm...
With the personal connection, memories and bonds formed through our sense of smell it is no wonder that fragrance is an emotionally driven and often romanticized industry. But behind the histories, feelings and stories told by...
As summer starts its slow descent into the changing season, a certain lull of time and space seems to hang steady as the final August evenings arrive and leave us. We take our time in activities,...
A recent collaboration between Air Aroma and Campari, a world famous and completely unique drink that has remained unchanged since it was created in Novara in 1860, resulted in a creation of a signature scent fragrance...
A balmy summer evening carries the sweet and exotic scent of jasmine through the breeze. These highly fragrant flowers blossom at night, allowing the harvest of the delicate blooms to take place when their scent is...
When one thinks of a flower, images of beauty and sweet aromas come to mind. A blushing bouquet, fresh garden or whimsical meadow provide some of the sweetest daydreams and scent experiences. There is one flower...
Air Aroma and Cosmoprof North America have teamed up again for this year’s show at Mandalay Bay Convention Center in Las Vegas, Nevada. Air Aroma is proud to be diffusing the CPNA custom signature scent at...
