Biophysicist Luca Turin studies the science of smell. He’s a leading proponent of the vibrational theory of smell — the idea that when our noses pick up a scent, we’re reacting to the vibrational properties of the molecule we’re smelling.
His latest talk on TED explains the science behind a sublime perfume. With charm and precision, biophysicist Luca Turin explains the molecular makeup — and the art — of a scent.