SIXTY Hotels

SIXTY Hotels Scent

A unique scent is an integral part of total multi-sensory brand experience for any discerning hospitality group. When the boutique lifestyle hotel brand SIXTY Collective entrusted Air Aroma to scent their boutique hotels, we were excited to capture their sense of discovery and enhance the brand experience with a custom SIXTY Hotels scent. The objective was to create one consistent SIXTY scent that embodied the brand but would shine in two distinctive neighborhoods. With locations in the heart of New York and LA’s most fashionable districts including SIXTY Beverly Hills and SIXTY LES, each property encapsulates the energetic centers of their distinctive fashion capitals. Glamour, sophistication, elegance, and modernity define the brand and these qualities are evident in their signature scent.

Through the use of Air Aroma’s Ecoscent HVAC scent diffusers, spicy oriental notes of amber, sandalwood, and musk flow effortlessly through the SIXTY Hotel lobbies, adding to the homey-chic vibe and intimate, boutique spaces. With the scent technology hidden from sight, the scent becomes a natural part of the space, perfectly balanced at a level that is just noticeable enough to make a lasting impression. Embracing an aesthetic that features dark woods, rich velvets, stones, and eclectic furnishings and art, the SIXTY brand feels fresh but familiar with a specific point of view. A custom scent that evokes a sense of depth through woody and musky notes amplify the modern sophistication of SIXTY. The homey chic characteristics are reflected in the SIXTY signature scent, which create a memorable experience that will remain with guests long after they’ve checked out.