Trade Shows Using Scent to Attract Customers
A lot of time is spent designing displays and signage at trade show stands to make brands stand out from the crowd. Trade shows are filled with brands similar to your own, so what can you...
Posts with tag: “Retail”
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Dental Clinics Using Relaxing Essential Oil Aromatherapy
Nestled in the beautiful mountains of Park City, Park City Dental Spa is more than just a dentist, they are a spa and their aim is to create a truly relaxing experience for their clients. To...
Shift4 Corporation Scented by Air Aroma
It can be hard for your brand to get noticed amongst all the other participants at a big expo or convention. How can you lure attendees to your location and stand out from the crowd? Draw...
Employing Aroma as a Business Strategy
This month Air Aroma was features in a feature piece on spa scenting, entitled ‘Employing aroma as a business strategy’. Spa Inc. is valued by spa professionals and distributors as their comprehensive business resource for the...
Can Chocolate Scent Increase Book Sales?
Chocolate: rich, creamy, delicious, and…good for sales? According to a new study in the Journal of Environmental Psychology, the smell of the sweet wafting through book stores increases “purchase-related” behaviors in customers. The study took place in...
DAYSPA Magazine Features Air Aroma
Famous Spa magazine DAYSPA, this month featured Air Aroma in a fragrance special, entitled ‘The Sweet Smell of Success’. They report on the importance of olfactory branding for Spas and Salons as a way of not...
Dessange Salon Teams Up With Air Aroma
In 1956 Jacques Dessange opened his first salon on the Champs Elysées in Paris, one of the most prestigious sites in Paris. Before long, top Parisian designers Christian Dior and Coco Chanel sought his talent for...
Does Scent Make You Spend?
When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...
Choice Website Features Air Aroma
Consumer watchdog website Choice, this month featured Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers...
Multi-Sensory Marketing Considered Most Effective
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
