Scents of Fashion Week
On the cusp of New York fashion week, designers scramble to ready their collections for the public eye. Arranging for final fittings, sound checks, light staging and more – each aspect harmonizing in hopes to create...
Posts with tag: “Scent Marketing”
48 results found
New Car Smell
You’re likely familiar with that exciting experience of shopping for a new car. While the process can become draining and stressful, there’s a deep sense of relief and satisfaction felt when you sit in your new...
Jewelry Store Scent Branding
While many think of jewelry as a simple act of adornment, every embellishment we wear has must stronger emotional factors which range from deep sentimental value to the emotions such jewelery represents in cultural and societal...
Boutique Design New York 2016 Features Air Aroma
Air Aroma is looking forward to bringing its scent marketing expertise to the 2016 Boutique Design New York (BDNY) trade fair, a trade show and conference for the hospitality and design industry. It’s happening this week,...
The Scent of Campari
A recent collaboration between Air Aroma and Campari, a world famous and completely unique drink that has remained unchanged since it was created in Novara in 1860, resulted in a creation of a signature scent fragrance...
Mercedes Benz Fashion Week 2016
Fashion fever has taken over Sydney with Mercedes-Benz Fashion Week Australia 2016 unveiling the Resort 17 collections from the nation’s most sought after designers. As part of our global involvement with Mercedes-Benz Fashion Week, Air Aroma...
The Synergy of Senses
Our sense of smell is the strongest of our senses, having a direct link to two major areas in the brain involved in emotion and memory: the amygdala and hippocampus. Scent can trigger an emotional response...
Ritz-Carlton Signature Scent at Newly Opened Resort in Japan
Departures Magazine features Ritz-Carlton Kyoto in the recent publication ‘8 Hotels With Alluring Signature Scents.’ Air Aroma carefully designed a fragrance that would further the appeal of the Ritz-Carlton Kyoto, which honors traditional Japanese hospitality with...
Employing Aroma as a Business Strategy
This month Air Aroma was features in a feature piece on spa scenting, entitled ‘Employing aroma as a business strategy’. Spa Inc. is valued by spa professionals and distributors as their comprehensive business resource for the...
Can Chocolate Scent Increase Book Sales?
Chocolate: rich, creamy, delicious, and…good for sales? According to a new study in the Journal of Environmental Psychology, the smell of the sweet wafting through book stores increases “purchase-related” behaviors in customers. The study took place in...
