It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher returns. A few months ago, Chairman of United Cinemas Australia, successful entrepreneur and Opera Singer , Mr Roy Mustaca approached...
As a follow up to their recent article on Air Aroma’s Macbook signiture scent, entitled Weirdest perfume ever?, The Daily Mail investigate a new Spanish perfume called Olor a Nuevo (which means ‘smells new’). The perfume was...
Bombay Sapphire has created an interactive 4D installation which facilitates manipulation of virtual clouds and star constellations inside a pop-up space, using your body. With motion-sensing and projection technology that changes from day to night, people...
Understanding the sense of smellUnderstanding how the sense of smell works has been heavily studied in recent years. Smell is an important sense as it can alert us to danger like gas leak, fire or rotten...
Middle Eastern fragrances will be the next big thing. Perfume and scent is an integral part of Arabic and Islamic culture and traditionally it was a customary practice to offer attar or fragrance to guests. This...
Australian retail brand YD provides cutting edge fashion, designed to have attitude and make a statement. Targeted at young men aged 18-25, the brand image is confident and dynamic, appealing to those with a fast paced...
The International Fragrance Association North America is releasing an educational animated video series to explain, in simple terms, the art and science of scent making. Their first animated video of the series is called “Making Scents”....
At Air Aroma we love our iPhones. Will we love them even more with the introduction of scent? Jelly Belly thinks yes with their new candy scented cases. Flavors include Strawberry Cheesecake, Very Cherry, Blueberry, Licorice...
Iconic 5 star hotel Sofitel, appoints Air Aroma as its fragrance supplier. The luxury hotels strive to blend their French origins with the best local cultures in their many beautiful destinations across the world. Sofitel offers...
Sometimes a piece of design is so beautifully engineered that it completely transforms a space. Marcel Wanders, co-owner of and designer for Dutch brand Moooi is one of those world-renowned designers. His designs transform, surprise and mesmerize....
