Supported by ScentCare Poland, Mentos recently organised a range of dance events in the best clubs in Poland to celebrate the launch of their new chewing gum. Sight, sound, touch, taste and smell worked seamlessly together...
Common scents can add to the in-store experience Tuesday, January 27, 2009 Retailers have known for decades that a shopping experience should be a complete experience.This is in particular true in the current climate of uncertainty...
Australian sleepwear designer Peter Alexander recently teamed up with Air Aroma to create a truly multi-sensory shopping experience. Known for turning flannelette pyjamas into a true fashion statement, six of his stores in Australia now use...
What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely...
Virgin was in Sydney’s Martin Place today promoting a new leather-inspired perfume – ‘Le Cuir – The Essence of Premium Air Travel’. Trying to drum up business for Virgin Atlantic’s new Premium Economy cabin (featuring –...
Air Aroma featured on ABC TV’s ‘Inside Business’ program on Sunday 30th March. Inside Business is a weekly business program, seen nationally each Sunday morning, providing analysis and comment on the events and issues driving investors,...
