Creating a Memorable Brand Experience Imagine walking into a luxurious hotel lobby where a subtle, captivating aroma instantly makes you feel at ease. Or strolling through a retail store, where the scent of fresh citrus energizes...
As the days grow longer and April showers cede fresh blooms, there is one scent that perfectly captures the essence of springtime: vetiver. With its earthy and invigorating aroma, vetiver evokes the feeling of a new...
The Best Scents Proven to Enhance Focus Diffusing scents can have many purposes: encouraging relaxation, boosting energy, and increasing productivity and concentration. Whether used for personal purposes at home, diffused in a retail environment, or utilized...
The Importance of Sleep In recent years, people are sleeping worse than ever before. Although sleep is one of the three pillars of health, along with nutrition and movement, many people are not getting enough for...
Compared to the other senses, our sense of smell is often under appreciated. This notion is possibly due to the fact that much of olfaction operates beneath our consciousness – happening all the time without us...
There is something about the smell of a crackling hearth, of a brand new car or handbag that is subconsciously satisfying. These scents, smoke and leather, are some of the most comforting scents in our olfactory...
Charming, sparkly, seductive. Radical, raw, noble. For most of modern fragrance’s recorded history, perfume has fallen into two decidedly different camps: female and male. Traditional female oriented fragrances display sweet, floral and fruity notes like strawberry,...
Although humans rely less on smell now for our survival, it has been an integral part of our species’ evolution. Smell Evolution In our earliest years on the earth, smell was vital for both humans and...
New research provides some early insights into the mysterious sense of smell. Scientists have taught mice how to smell an odor entirely through the brain, essentially smelling an odor that does not exist. This study was...
As you might know, your first impression doesn’t always tell the whole story. What you smell is not always indicative of the full scope of the fragrance, as fragrances are nuanced compositions of many ingredients. A...
