Weizmann Institute, an international center of scientific research has recently conducted a study around learning while we sleep. The study concluded that if particular smells were present during sleep we are able to learn new information....
When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
Interested in the science of scent? Check out this insightful video that was put together by Creativeta. Minna Kane explores the history of perfume making and the discovery synthetic molecules used to create scents. Neil Morris,...
A research report has been recently published that examined the effect of Alzheimer’s disease and Parkinson’s disease on olfaction. A summary of the report is detailed below: Alzheimer’s and Parkinson’s disease are well known for their...
A few weeks ago we came across an interesting short video that looks at the reasons why old books smell. Musty and Moldy would be the most common ways to describe the smell of old books...
Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a...
1. Air freshenerCombine your favourite fragrance or essential oil with a diffuser to refresh the air in your home. A diffuser is a fast and effective way of spreading an aroma in an even and efficient...
Understanding the sense of smellUnderstanding how the sense of smell works has been heavily studied in recent years. Smell is an important sense as it can alert us to danger like gas leak, fire or rotten...
Middle Eastern fragrances will be the next big thing. Perfume and scent is an integral part of Arabic and Islamic culture and traditionally it was a customary practice to offer attar or fragrance to guests. This...
