Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher returns. A few months ago, Chairman of United Cinemas Australia, successful entrepreneur and Opera Singer , Mr Roy Mustaca approached...
As a follow up to their recent article on Air Aroma’s Macbook signiture scent, entitled Weirdest perfume ever?, The Daily Mail investigate a new Spanish perfume called Olor a Nuevo (which means ‘smells new’). The perfume was...
Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a...
Retailers big and small are using scent marketing to make customers feel at home in their stores. Today Tonight features retail giant Coles and Air Aroma Australia to explain how retailers are appealing to customers with...
