Does Scent Make You Spend?
When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...
Posts with tag: “Signature Scents”
37 results found
Choice Website Features Air Aroma
Consumer watchdog website Choice, this month featured Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers...
Multi-Sensory Marketing Considered Most Effective
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
United Cinemas Partners with Air Aroma
It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher returns. A few months ago, Chairman of United Cinemas Australia, successful entrepreneur and Opera Singer , Mr Roy Mustaca approached...
Ford Releases ‘New Car’ Perfume
As a follow up to their recent article on Air Aroma’s Macbook signiture scent, entitled Weirdest perfume ever?, The Daily Mail investigate a new Spanish perfume called Olor a Nuevo (which means ‘smells new’). The perfume was...
Apple Macbook Pro Fragrance
Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a...
Today Tonight Features Air Aroma
Retailers big and small are using scent marketing to make customers feel at home in their stores. Today Tonight features retail giant Coles and Air Aroma Australia to explain how retailers are appealing to customers with...
